2008 – present: Creative Director & Partener, ELEVEN
2005 – 2008: Senior Art Director, TBWA/Merlin
2003 – 2005: Senior Art Director, COHN & JANSEN
1998 – 2003: Creative Director & Partener, ADVISER
1995 – 1998: Art Director, D’ARCY
Catalin Rucareanu’s photography leaves no room for gewgaws. The concept, the message, the composition algorithms always come first. As he himself points out, Catalin Rucareanu is primarily an art director, with an experience of over 20 years in delivering “the best version” of brands’ visual presence. The formation of an art director is different. He doesn’t search for just the esthetic dimension, but for a conceptual essence that is then transmitted in the simplest and most representative way in relation to the subject.
Catalin is defined by the ability to think and visualize concepts before moving on to execution, by his synthetic work style and the tendency to super-refine the idea, by the pristineness of the visual message and the capacity to find the perfect balance between efficiency and esthetic originality. This comes as a result of his formation in industrial design, but also from his vast experience in complementary visual fields (art direction, brand identity design, product design, packaging design, CGI, web design, photography).
All these are translated into portraits – with an impeccable technique and an unique approach to the relation between light and subject, placing his style somewhere between fashion and classical portrait photography.